Early in 2012 we were briefed to help a local Italian-owned food importer name and create an identity for a new sliced meats offering.
Through working closely with one of the founders the Ghiotti brand was born. It has since grown into a product family that encompasses deli meats, cheeses, tinned goods, olives, pasta, pizza and gelato.
In 2016 the brand was acquired by Italian food giant Granarolo with the brand's ever-expanding portfolio now found on the shelves of supermarkets around the world.
European Foods
2012
Brand Identity
Brand Strategy
Packaging
Advertising
Photography
Social Strategy
Video Production
We've worked with Ghiotti on several advertising campaigns, from conception to print. The Ghiotti "Perfectly At Home" campaign was printed in major New Zealand magazines, and features different Ghiotti products which have been "relocated" from their homeland, to become works of art against famous NZ landmarks. Perfectly at home, in your fridge, on your table, with your friends. Ghiotti - 1000 years of tradition, relocated to New Zealand.
We actively built Ghiotti's social media following with considered content including recipe videos and social promotions.