Motatapu

The Motatapu is an iconic NZ off-road sporting event, attracting thousands of local and international entrants every year, but their brand and website was looking tired, and confused after years of add-ons and new sub events. We created a new identity for Motatapu that retained key elements of the legacy brand while looking fresher and more succinct.

Their website also received a complete overhaul, giving priority to user-friendly navigation as well as showcasing the new brand and the amazing images that had been collected over the years. We were also careful to consider the client's need to constantly update the website, giving them huge customisation ability through the CMS.