Queenstown International Marathon
In 2014, the new Queenstown International Marathon was set to take the world by storm – and Amplifier was tasked with creating a brand identity and website that would do justice to the marathon's 'flat out beautiful' location. It wasn't hard to be inspired by Queenstown's scenery, so we took direct influence from the Remarkables mountain range, and the flat course below it, when designing the QM 'crown' device.
The event was picked up by Air New Zealand as title sponsor in 2014 and has been a sell-out year on year.
In 2018, we created the identity and website for the new Australia and New Zealand based Runaway Marathon Series (encompassing QM, Hawke's Bay Marathon and Noosa Marathon), refreshing the QM brand, typography and website in the process.
Client
Ironman Ltd
Year
2014 - Present
Services
Visual Identity
Advertising
Website
We designed and built the Queenstown Marathon website to showcase the stunning Queenstown imagery alongside the large amount of information. We developed a modular layout and CMS functionality that allows for easy updates by the client. As always, the site's SEO, usability and responsiveness were key considerations in the design and build.
We have retained a close supplier relationship, designing and building the event website and consistently being called upon to create digital and print ads, medals, flyers, maps and various merchandise and signage.
Photography © Queenstown International Marathon
